Hey, I’m Dustin. Used to be an engineer at NASA. Went to law school at night. Practiced oil and gas law for a while. Then I figured out I was better at helping lawyers make money online than I ever was at filing motions.
Now I help Houston law firms get more clients by building websites and SEO campaigns that actually work. Not just “show up on page one” work. I’m talking about make the phone ring and turn strangers into paying clients work.
If that’s what you’re looking for, you’re in the right place.
If you’re just here to argue about keywords, bounce rates, or what color your buttons should be… probably not a fit.
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ToggleWhat I Do for Law Firms in Houston
If you’re a lawyer in Houston and you want to get more clients, here’s what I do for you.
I don’t just “do SEO” or “build websites.” I help you become the obvious choice in your market. That means when someone asks Google, Siri, or ChatGPT, “Who’s the best divorce lawyer in Houston?” your name pops up. Your reviews look legit. Your website loads fast. Your brand feels like it’s been there forever. And people call you.
Here’s how I make that happen:
Custom Web Design (That Doesn’t Suck)
Your website isn’t an online business card anymore. It’s your receptionist, sales team, and first impression all in one. I design sites that:
- Load fast on phones and desktops
- Show up right in Google’s AI summaries and snippets
- Make it stupid easy to call, text, or schedule
- Actually make you look like you’ve got your act together
Real Lawyer SEO (Built for TODAY, Not 2015)
I’ve been doing SEO since Google was simple. Now it’s not. You’ve got AI-generated answers, voice search, local map packs, Reddit threads, and Google filtering out half the internet.
That’s why I don’t chase cheap hacks. I do real lawyer SEO that:
- Targets the right search terms (like “Houston child custody lawyer” or “probate attorney near me”)
- Builds out service pages that sound human and still rank
- Gets you into the Map Pack using legit Google Business tricks
- Covers all the technical stuff that Google looks for but your nephew ignores
Content That Builds Your Brand
You need content that ranks and converts. Not 17 blog posts about “The Top 5 Reasons to Hire a Criminal Lawyer.” Nobody reads that crap.
Instead, I write content that answers real questions, explains your process, shows your face, and builds actual trust. We’re talking:
- Clear service pages that position you as the authority
- Local landing pages that hit geo keywords without sounding fake
- Google Business updates, FAQs, and even YouTube scripts if you’re game
- Content clusters that feed into AI search engines and build topical depth
Local Reputation Management
People trust reviews more than your law degree. That’s the world now.
I help you:
- Get more Google reviews without begging
- Respond the right way when someone trashes you
- Build a reputation that works before people even search for you
Bottom Line?
This isn’t about gimmicks. It’s building an online presence that looks, feels, and is credible – even before someone hits your homepage.
Today’s SEO: It’s Not Just “Page One” Anymore
If you’re still chasing rankings like it’s 2012, you’re already behind.
Today ranking first doesn’t mean much if nobody clicks. What matters now is whether people trust your name when they see it.p.
Here’s what’s changed:
AI Is Choosing For Your Clients
People aren’t typing full sentences into Google anymore. They’re asking:
“Who’s a good custody lawyer near me?”
“What’s the best criminal attorney in Houston?”
“Who helps with probate without charging a fortune?”
And you know what happens? AI tools – like ChatGPT, Google SGE, and voice assistants – spit out a few names. They pull from:
- Your Google Business profile
- Your reviews
- Your content
- Your brand footprint across the web
So if your name doesn’t come up, or if it does and looks weak, you’re out.
Google Isn’t Showing Ten Blue Links Anymore
They’re showing:
- AI overviews
- Map packs
- Video snippets
- Answer boxes
- “People also ask” links
- Reddit threads
- Blog posts that don’t even include keywords in the title
And mixed into all that chaos, maybe… your website.
If all you’re doing is trying to rank a few keywords, you’re invisible. What you need now is presence – across formats, platforms, and content types.
Clients Trust Who They’ve Seen Before
Nobody’s hiring the mystery lawyer at the bottom of the page. They’re hiring the firm they’ve seen three times already – once on a map, once in a video, once in a local roundup post.
That’s brand marketing. That’s real lawyer SEO now.
Your name has to pop up more than once. It has to stick.
When people ask their friends or their phone for legal help, they should already know who you are.
So What Actually Works?
- Building trust across every part of your web presence
- Owning your niche in Google’s eyes, not just spamming pages
- Showing up in local results with full profiles and consistent info
- Creating real, helpful content that gets picked up by AI engines
- Looking and sounding like a legit, experienced, get-things-done kind of lawyer
That’s how people find you in 2025. Not because you ranked for “Houston family law attorney” – but because your brand showed up everywhere they looked.
Clients Don’t Care About You… Until They Do
Nobody’s searching for the lawyer with the fanciest logo or the longest list of bar admissions.
They’re searching because something in their life just fell apart. Divorce. Criminal charge. Death in the family. CPS at the door. You know the drill.
At first, all they want is help. But when they’re deciding who to call, trust becomes everything.
That’s where branding matters. And no – I’m not talking about a “personal brand” where you post dance videos on TikTok. I mean building a presence online that feels legit, experienced, and safe to hire.
What Builds Trust?
- A photo that shows your face, not a stock image from 2012
- A homepage that speaks to their situation – not your credentials
- Answers to real questions, written in plain English
- Reviews from real people, saying real things
- A consistent presence across Google, your site, your socials, and AI results
When your content sounds human and your message stays the same across every platform, people feel like they know you – even before they meet you.
That’s the whole point.
People Hire the Lawyer Who Feels Familiar
If someone sees your name on a list, your face in a video, and your answer in a Google result, they’re far more likely to choose you. They already feel like they’ve seen you before. They trust what feels familiar.
I help you get there. With:
- Service pages that show empathy and authority
- Videos that explain things in your voice, your words
- Local content that makes you the go-to in your neighborhood
- FAQ pages that AI tools actually use in their summaries
That’s how you go from being “just another firm” to being the firm people call first.
What Working With Me Looks Like
I don’t do hand-holding. I don’t do sales calls. And I definitely don’t chase clients.
Here’s how it works if you want to work with me:
Step 1: Fill Out the Discovery Form
It’s short, and it tells me what kind of law you practice, where you’re located, and whether you’re serious about growth. If you leave half of it blank, I won’t respond. This filters out the tire-kickers – and if you’re still reading, you’re probably not one of them. Click here to start.
Step 2: I Audit What You’ve Got (But It’s Not Free)
I’ll do a full audit of your website, your Google profile, your rankings, your reviews – all of it. Then I’ll tell you what’s broken, what’s missing, and where the opportunities are.
But here’s the deal: the audit is paid.
Why? Because I don’t half-ass it. I spend real time figuring out exactly why your phone isn’t ringing and what it’ll take to fix that.
This isn’t a bait-and-switch. You’re not going to get pitched a cookie-cutter package at the end. You’ll get real insights you can use – whether you hire me or not.
If you’re just fishing for free advice, there are forums for that.
If you’re serious about getting clients, the audit is where we start.
Step 3: We Build or Fix the Machine
If it makes sense to work together, we get started.
I build or rebuild your site, rework your content, dial in your SEO, and get your online presence aligned across the board. If you’re ranking on page 4, that won’t last long. If you’re not showing up in the map pack, we fix that too. And if nobody knows your firm’s name, we start changing that.
Step 4: Clients Start Finding You
Your phone won’t explode in 24 hours. This isn’t magic.
But if you’re in a decent market and you do good work, you’ll notice the difference fast.
More clicks. More calls. More cases. Less time wasted chasing leads that never pan out.
No Contracts. No Drama. Just Results.
I keep things lean, fast, and focused. If you’re looking for monthly Zoom meetings, Slack channels, or long reports full of graphs… I’m not your guy.
But if you want your online presence to actually drive business, we’ll get along great.
Why I Focus on Lawyers
Because I am a lawyer.
I’ve sat at the desk. I’ve billed the hours. I’ve dealt with clients who want everything for nothing. And I’ve tried to build a practice while also trying to keep my sanity.
So when I say I know how lawyers think, it’s not a tagline. It’s just the truth.
This Isn’t Guesswork – It’s Familiar Ground
I don’t need to guess at what your clients are searching for. I already know:
- The difference between someone looking for a DWI lawyer and someone needing help with child custody
- Why probate leads take longer to close but convert better
- What questions people ask when they’re scared, broke, or angry — and how to answer them in a way that builds trust
Most marketers just chase keywords. I understand the intent behind them. That’s what makes the difference between traffic that bounces and traffic that books.
I Know What a Good Lead Looks Like
If you’re a criminal defense lawyer, a call at 2AM could be worth five grand. If you’re in family law, the client may take three weeks to pull the trigger – but once they do, they’re sticking with you for months.
Not all clicks are created equal. I help you attract the ones who are ready to move — the people who are actively searching for help right now.
You Don’t Need to Explain the Basics to Me
You don’t have to waste time explaining how your practice works, what a motion to modify is, or why your intake staff gets overwhelmed when the phones get hot.
I already know how law firms run. I know what keeps the pipeline full and what makes it stall out.
That’s why the work I do gets results faster – and why most of my lawyer clients stick around for years.
Stop Competing. Start Converting.
If you’re still trying to outrank five other lawyers on a keyword that nobody’s searching for, you’re wasting time.
The goal isn’t to win the SEO game. The goal is to get hired.
I’m not here to make you look cool. I’m here to make you the first name people call when they need legal help in your area. And I do that by building a real online presence – one that works across Google, AI, reviews, video, and everything else that matters in today’s market.
If you’re ready for more calls, more qualified leads, and a brand that actually means something in your market, here’s how we start:
Step One: Fill Out the Discovery Form
That’s it. No calls. No pitches. No back-and-forth.
You give me what I need to evaluate your business, and I’ll let you know if it’s a fit.
The audit isn’t free. The results are worth it.
And if you’re not ready to grow, I’m not the guy to help you.
But if you’re good at what you do and want more of the right people calling your firm — let’s talk.
I’ll take it from there.
-Dustin
Houston Lawyer SEO & Brand Marketing
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