Best Immigration Attorney Backlinks for SEO
Backlinks are the cornerstone of all search engine optimization. It’s the hardest thing to fake.
This is Article No. 2 in my Immigration Lawyer SEO series.
If you missed the first article, go read it because w/o the topics covered in section 1, none of this stuff will work.
Let’s get into it.
You might want to start at Video No. 1.
Traffic is king.
NOTE: This section is described at 2:15 of the video above.
Not many SEO “experts” agree with me on this one YET.
In a few years, this will be extremely obvious to everyone, but for now I am one of the few SEOs who will tell you that traffic is the most important metric when trying to evaluate a backlink.
The hardest thing to fake is traffic.
Of course you can buy it, but I’m talking “search” traffic.
There is no bigger indication of website health than search traffic to
- the overall website (domain traffic), and
- the specific webPAGE (URL traffic).
Endeavor to acquire backlinks from webpages that have a significant amount of organic search traffic to them.
One of the reasons this is so important is because of “referral traffic.”
Referral traffic from relevant sources will…
- increase your ranking in the Google search results, and
- possibly result in paying clients to the law firm.
Relevance is queen.
NOTE: This section is described at 6:57 of the video above.
There are several indications of relevance.
The basic idea is that if you are trying to rank an immigration lawyer website, then you want backlinks from immigration lawyer websites.
If you are an immigration lawyer, and you’re getting backlinks from websites about remote control airplanes, then that doesn’t make sense to Google.
Remote control airplanes are in no way relevant to immigration lawyers.
How Does The Google Algorithm Determine Relevance?
You and I, as humans, can easily tell if a webpage is about immigration law.
Google is a robot.
There are only so many things google can look at to decide if a particular webpage is about immigration law.
I discuss each of these extensively in the video above, but here I will just list in order the most important relevance metics:
- Domain Name
- URL (note the difference between domain name and URL)
- WebPage Headings (H1, H2, H3, etc.)
- WebPage content (the actual story/article on the webpage)
- Anchor Text of the backlink
- Second Layer Backlinks (what are the websites that link to the backlink about?)
Watch the video above at 6:57 for more info.
NOTE: This section is described at 16:25 of the video above.
Bottom line is that you want backlinks from healthy websites.
There are several factors that determine whether Google believes a website is healthy.
My top indicators of website health are…
- How much (Google search) traffic does the webpage and overall website get?
- What is the quality of websites linking to the website?
- How many other websites link out to this specific webpage?
For more info on determining if a website is healthy, watch the video above at 16:25.
Note: This section is described at 22:15 of the video above.
Anchor text is not nearly as important as it used to be.
In the past, we heavily manipulated backlink anchor text to convince Google to rank our websites for specific keywords.
Around 2017-ish SEO Meta-Titles, backlink domain names, and backlink URLs became much more important than backlink anchor text.
Google finally realized that is was not very difficult to manipulate anchor text.
It’s much harder to manipulate the backlink domain name (I can’t tell any website owner what to name their website).
For more info on anchor text see the video above at 22:15.